当前,企业产品国际化程度越来越高,国际品牌之争越来越激烈。如何提高企业商标国际注册意识,全面加快自主品牌国际化建设,大步推进“走出去”战略,增强企业综合实力和提升国际竞争力,是时代赋予基层工商分局服务地方经济发展的一个新的课题。现结合张家港工商局凤凰分局的做法,谈谈体会。一、企业商标国际注册的基本做法和基本情况凤凰镇作为江苏省“强镇扩 At present, the degree of internationalization of enterprise products is getting higher and higher, and the fierce international brand competition. How to enhance the awareness of international registration of corporate trademark, speed up the internationalization of its own brand in an all-round way, push forward its strategy of ”going global“, enhance its overall strength and enhance its international competitiveness is a new step that the era gives the local branches of commerce and industry to serve the local economic development The subject. Now with Zhangjiagang Branch of Phoenix Branch approach to talk about experience. First, the basic practice of international registration of corporate trademarks and the basic situation Phoenix Town, Jiangsu Province, as ”strong town expansion