会展业和旅游业是两个独立的产业部门,但是它们具有较强的关联性和天然的融合性。会展业和旅游业有机融合之后可以产生一种新型的会展旅游产品,是旅游企业实现经营多元化的重要途径之一。本文分析了成都会展业与旅游业融合的基础和制约因素,提出了成都会展业与旅游业融合发展的四个措施:即政府高度重视、统一管理,引导会展业与旅游业融合发展;旅游业主动融入到会展活动的各阶段;重视旅游业各个要素与会展业的融合发展;人才优先,采取多种途径培养会展旅游专业人才。 MICE and tourism are two separate industry sectors, but they have strong relevance and natural integration. After the organic integration of exhibition industry and tourism industry can produce a new type of MICE products, it is one of the important ways for tourism enterprises to diversify their operations. This paper analyzes the basis and constraints of the integration of MICE industry and tourism in Chengdu, and proposes four measures for the integration and development of MICE industry and tourism in Chengdu: the government attaches great importance to unified management and guides the development of MICE industry and tourism; Moved into the various stages of exhibition activities; emphasis on the integration of various elements of tourism and convention and exhibition industry development; talent priority, take a variety of ways to cultivate MICE professionals.