一、宣传企业精神、塑造企业形象,帮助企业提高知名度。如今,企业经营已进入“形象战略”时代。反映企业综合经营素质的企业形象已成为企业经营的重要资源要素。市场竞争也转为企业形象的竞争,有专家称这是继商品竞争、服务竞争之后涌起的第三次竞争浪潮。面对这一局势,企业报理应发挥自身的优势,宣传企业精神,扩大企业影响,报道企业在经济建设中取得的成就,报道经济大潮中涌现出来的先进人物、先进典型。有企业把这称之为“三叫响”,即叫响企业,叫响典型,叫响产品。 First, publicize the spirit of enterprise, shaping corporate image, to help enterprises improve their visibility. Today, business management has entered the “image strategy” era. Reflect the quality of corporate management of an integrated corporate image has become an important resource for business operations. Market competition has also turned into a competition for corporate image. Some experts claim this is the third wave of competition that has surged up after the competition for goods and services. In the face of this situation, enterprises should give their own advantages to newspaper reports, publicize the spirit of enterprise, expand the influence of enterprises, report on the achievements made by enterprises in economic construction, and report on advanced individuals and advanced models emerging from the economic tide. Some enterprises call this “three ringing”, that is called ringing business, called the ring typical, called the ring product.