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传播学认为,影响报纸发展的三个社会生活指标是人均国民生产总值、教育程度和闲暇时间。这三个指标实际上界定了报纸发展的可能性空间。90年代中国报纸副刊的变革与这三个指标的变动有关。总的说来,90年代中国社会生活总的趋势是人均国民收入、国民受教育程度和闲暇时间均呈上升趋势,人均国民收入的增加一方面可使读者有足够的财力自费购买随内容的丰富(主要是
Communication studies believe that the three indicators of social life that affect the development of newspapers are per capita gross national product, education, and leisure time. These three indicators actually define the space for the development of newspapers. The changes in China’s newspaper supplement in the 1990s are related to changes in these three indicators. In general, the general trend of social life in China in the 1990s was that of per capita national income, education level of nationals and leisure time all showed an upward trend. The increase of per capita national income on the one hand enabled readers to have enough financial resources to purchase content-rich (mainly