好莱坞电影的商品化在美国,电影业在其发展的早期就是一个以利润为导向、以商品化为基础的行业。虽然好莱坞电影过去也曾帮助销售过一些产品,但是有意识地制造一些与商业电影相关的附加商品却是在过去几年里才加速发展起来的。直到20世纪60-70年代,除迪斯尼以外,在好莱坞还很少有商品化的活动。 Commercialization of Hollywood Movies In the United States, the film industry was a profit-oriented, commoditized industry early in its development. Although Hollywood movies have helped sell some products in the past, it has only been in the past few years that the conscious manufacture of additional merchandise related to commercial films has accelerated. Until the 1960s and 1970s, there were few commercial activities in Hollywood except Disneyland.