尽管O2O听起来不错,似乎可以从根本上解决实体企业的困惑,但O2O的实施对企业而言是一个极大的挑战,也面临着很多困难。O2O其实是一个很大的综合概念,其中包含着多种要素的集成,是一个非常复杂的系统,企业必须对此进行透彻的理解。实体企业究竟应采取何种O2O模式,关键就在于要分析何种模式能够把握效率与成本的平衡,企业必须考虑哪种模式可以更低成本或者更高效率地获取顾客和服务顾客。每家企业都有其基因和行为习惯,O2O模式对企业原有的思维和习惯都有差异,这就需要企业改变自己,而这恰恰是最难的事情。 Although O2O sounds good and seems to fundamentally solve the confusion of the real business, the implementation of O2O is a great challenge for enterprises and faces many difficulties. O2O is actually a very large integrated concept, which contains a variety of elements of the integration is a very complex system, companies must have a thorough understanding of this. What kind of O2O model should be adopted by real enterprises is that the key is to analyze what kind of model can grasp the balance between efficiency and cost. Enterprises must consider which model can get customers and serve customers more efficiently or at lower cost. Each company has its own genetic and behavioral habits, O2O model of the original thinking and habits of enterprises are different, which requires businesses to change themselves, and this is precisely the most difficult thing.