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随着网络技术的革新,新媒体以即时性、交互性、数字化等优势迅猛发展。而作为传统媒体的党刊,如何面对冲击与挑战,利用机遇创新求变,逐步发展为形态多样、手段先进,具有竞争力、强大实力、传播力、公信力和影响力的新型主流媒体,是现阶段党刊向新媒体转型发展、融合发展的必由之路。一、党刊发展面临的冲击和挑战新媒体的迅速发展和广泛应用,极大地压缩了纸媒、电视媒体、广播等传统媒体的生存空间。传统媒体受众,其定位仍
With the innovation of network technology, the new media is developing rapidly with the advantages of immediacy, interactivity and digitization. However, as the traditional periodicals, how to confront the challenges and challenges, take advantage of opportunities and innovations to change gradually, and gradually develop into new mainstream media with diverse forms, advanced means, competitiveness, strong power, communication power, credibility and influence At the present stage, the party journal transformation and development to the new media, the only way to integrate development. I. Impact and Challenges Facing the Development of Party Journal The rapid development and extensive application of new media have greatly compressed the living space of traditional media like paper media, television media and radio. Traditional media audience, its positioning is still