怎样使经济宣传具有广泛的社会兴趣,既能对实际工作起指导作用,又能为广大读者所喜闻乐见?这是报纸宣传工作中亟待解决的一个问题。这里,我们就这个问题谈一谈初步体会。为了便于说明问题,我们以一年来的三组重点报道为例,作一个剖析。一组是商业“百花奖”,就是现在正在开展的南京路、淮海路、四川路和豫园商场(简称“三街一场”)最佳商店、最佳营业员评选活动的报道。电影“百花奖”评出的是最佳主角、最佳配角、最佳导演等等,如今商业战线也来评选最佳营业员、最佳服务员、最佳商店,这确是一件别开生 How to make economic propaganda have a wide range of social interests can not only play a guiding role in practical work, but also be loved by readers? This is an issue that urgently needs to be solved in newspaper propaganda work. Here, we talk about the initial experience on this issue. In order to illustrate the problem, we take three sets of key reports a year as an example, for an analysis. One is the business “Hundred Flowers Award”, is now underway in Nanjing Road, Huaihai Road, Sichuan Road and Yuyuan Park (“Third Street, a”) best store, the best salesperson selection reports. The movie “Flowers Award” is the best actor, the best supporting role, the best director, etc., and now the commercial front also come to select the best salesperson, the best waiter, the best store, this is a unique career