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框架效应是指人们对同一问题的不同表述会产生不同的偏好。本文首先回顾了框架效应的相关研究;接着深入探讨了框架效应的的形成机制,主要包括预期理论和齐当别决策模型。最后,本文指出了在框架效应研究中存在的问题。
The framework effect means that people have different preferences for different expressions of the same problem. This paper first reviews the related research on the framework effect; then explores the formation mechanism of the framework effect, including the expectation theory and the QiDang decision-making model. Finally, this paper points out the problems in the framework effect research.