自90年代起,电视已经是家家不可或缺的重要电器,但是随着新兴的诸多广播形式的不断出现,传统的电视节目已经不能满足时代发展的需求,有的节目为了博收视率,一味模仿,没有自己创立创新的意识就不能够在后期的发展中站稳脚跟,制定相应的措施能够提升广播电视的核心竞争力,提升品牌形象,增加节目的新意,是现阶段广播电视节目尤其应该注意的问题。 Since the 1990s, television has become an indispensable and important home appliance for every family. However, with the continuous emergence of many new forms of broadcasting, the traditional television programs can no longer meet the needs of the development of the times. In some programs, Imitation, I do not have the awareness of creating innovation can not stand firm in the latter part of the development, the development of appropriate measures to enhance the core competitiveness of radio and television, enhance brand image, increase the program’s new idea is the stage of radio and television programs in particular should Attention questions.