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随着新媒体技术的迅猛发展,以网络新媒体为代表的传播介质,由于具有信息传播的及时性和内容的丰富性,促成了社会舆论形态的重大变化。文章通过对网络舆论的延伸及其指标体系和特点的分析,解析了网络舆论形成与引导的逻辑流程,同时积极探索构建出新型网络舆论引导体系的理论和实践,对净化网络环境、促进社会进步等均具有重要的现实意义。
With the rapid development of new media technology, the media represented by new media on the Internet has brought about major changes in the form of public opinion due to the timeliness of information dissemination and the richness of content. Through the analysis of the extension of the network public opinion and its index system and characteristics, the article analyzes the logic flow of the network public opinion formation and guidance, and at the same time actively explores the theory and practice of constructing a new network public opinion guidance system, which purifies the network environment and promotes social progress Etc. have important practical significance.