广告文案通常会被缩减为一行或仅有的广告标语,它不会消失,再怎么缩减,也只是各种方式的凝缩提炼,这只会令创意公司里的文案们更伤脑筋。Tim Delaney,是英国广告文案的代表人物,是一个任何时候只要你想谈论文案,都无法被越过的名字。他本人也因为杰出的成就入选One Club名人堂中。在六七十年前,大卫·奥格威所在的那个时代,长文案广告很受推崇,你对那个时代广告文案的印象如何?那个时代里是否有对你产生深远影响的杰出作品? Advertising copy will usually be reduced to one line or the only advertising slogan, it will not disappear, and then how to reduce, but only condensed condensed all manner, it will only make the creative company copywriting even more headache. Tim Delaney, a representative of the British ad copy, is a name that can not be crossed any time you want to talk about a copy. He himself was selected for the One Club Hall of Fame for his outstanding achievements. In the age of sixties to seventy years ago, David Ogilvy’s time, long copy ads are highly respected, your ad copy of that era how the impression? Are there any outstanding works of that era have far-reaching impact on you?