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立足于科恩的二维动态关系理论,研究文化符号的能指、所指与真实性、舞台化的组合联系,在对旅游文化符号探究时充分考虑表达层和内容层两个层面。将旅游文化符号的能指与所指作为符号维度,将旅游文化的真实性与舞台化作为本真维度,区分出4中不同类型的旅游文化符号化模式,并深入解析每种模式的具体特征以及对游客心理及行为产生的不同影响。在此基础上探究旅游文化符号的具体分类情况并进行针对性分析,促进民族旅游符号相关研究的纵向深化发展。
Based on Cohen’s theory of two-dimensional dynamic relations, this paper studies the combination of signification, authenticity and staging of cultural symbols, and fully considers the two levels of expression and content when exploring cultural symbols of tourism. Taking the sign and sign of tourism cultural sign as the symbolic dimension and the authenticity and staging of tourism culture as the true dimension, this paper distinguishes four different types of tourism cultural signification patterns and deeply analyzes the specific features of each pattern As well as different influences on the psychology and behavior of tourists. On the basis of this, we explore the specific classification of tourism cultural symbols and conduct targeted analysis to promote the vertical and deepening development of the research on ethnic tourism symbols.