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4月11日在北京结束的“全国报业手机报负责人业务研修班”上传出信息,手机报已经成为有重大社会影响力的新媒体,各报业集团及众多报社正以空前的热情和积极探索的精神,争先恐后进军这一领域。据测算,到2009年底,中国手机报业将超过两亿的规模,其中付费用户将在2008年5000万用户的基础上,激增60%,达到8000万,订费收入达40亿元,持续成为新媒体消费的热点。手机报是基于传统纸质媒体与电信增值服务跨平台合作孕育出的新闻传播新方式,即将纸媒体的新闻内容,通过无线技术平台发送到用户的手机上供用户阅读。在3G时代,作为无线新媒体的典型代表,手机报已成为三大运营商力推的特色数据业务。在金融危机的环境下,整合成为户外新媒体行业的一大趋势。其中有行业间的强强联合,更有户外新媒体与传统媒体的合作共赢,这种合作,既有技术层面,也有战略层面;而手机报,正是战略与技术层面完美结合的范例。荀子云,青,取之于蓝而青于蓝;冰,水为之而寒于水。手机报,取之于传统媒体,虽不敢言高于传统媒体,却至少对传统媒体进行了必要的补充。手机报的崛起,值得我们借鉴。
April 11 in Beijing ended the “National Press Mobile newspaper head business seminar,” upload information, Mobile Newspaper has become a major social influence of new media, the newspaper groups and many newspapers are the most unprecedented Enthusiastic and positive exploration of the spirit, scrambling to enter this area. It is estimated that by the end of 2009, China’s mobile phone newspaper industry will exceed 200 million in scale, of which 50% of subscribers will be paid in 2008, up 60% to 80 million subscribers, subscription revenue of 4 billion yuan, and will continue to be New media consumption of hot spots. Mobile newspaper is based on traditional paper-based media and telecom value-added services cross-platform cooperation breeds a new way of news dissemination of paper media that is about news content sent to the user’s mobile phone through the wireless technology platform for users to read. In the 3G era, as a typical representative of wireless new media, Mobile Newspaper has become the featured data service promoted by the three major carriers. In the context of the financial crisis, consolidation has become a major trend in the outdoor new media industry. Among them, there are strong alliances among industries, more win-win cooperation between outdoor and new media, and traditional media. Such cooperation has both technical and strategic aspects. Mobile newspaper is an example of a perfect combination of strategy and technology. Xunzi cloud, blue, blue and blue in blue; ice, water and cold water. Mobile newspaper, taken from the traditional media, although not dare to speak above the traditional media, but at least the traditional media necessary supplement. The rise of mobile newspaper, it is worth learning from.