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开发商业地产首先要从了解生活方式开始,上期《安家》提出如何打造高端商业的文章,目前北京市场的奢侈消费已迈入一个新阶段,那么中高端市场的消费核心又是什么样的状态呢?与时尚有多大关系?Solana蓝色港湾国际商区的市场推广部总监许大金表示了他的看法,时尚是有阶层的,时尚也是一种生活方式;而鹏润时尚国际中心的总经理,曾打造北京著名的时尚商业街世贸天阶的周东权也表示要在南城缔造他的时尚消费中心:同时,受人瞩目的西单大悦城也将于12月正式开业,该项目一直被认为是商业地产的时尚领军之作。无论他们对时尚的定义如何,这三个项目都是各自区域的风向标,那么从各自的区域出发,我们看目前北京的新时尚模式及以此为判断的项目是如何操作的吧。同时,也将首次全面曝光项目所引进的最新品牌。
The development of commercial real estate must first understand the way of life, the previous “home” put forward how to create high-end commercial articles, the current luxury market in Beijing has entered a new phase, then the high-end consumer market core is what kind of state How does it relate to fashion? Xu Daijin, director of marketing at Solana Blue Harbor International Business District, expressed his opinion that fashion is hierarchical and fashion is also a way of life. However, general manager of Pengrun Fashion International Center, Zhou Dongquan, the founder of the World Trade Center in Beijing’s famous fashion commercial street, also said he wants to create his fashion consumer center in Nancheng. Meanwhile, the well-known Xidan Joy City will also officially open in December. The project has always been considered as commercial real estate Fashion leader. Regardless of their definition of fashion, these three projects are the vanes of their respective regions. Starting from their respective regions, let us look at the new fashion model in Beijing and the projects that are used to judge this. At the same time, will also be the first comprehensive exposure of the latest brands introduced.