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在企业识别系统中,作为企业外在形象的表现,企业服装无疑是很重要的一环。它的设计,不但要求能体现穿着者个人的素质面貌,也要求能体现穿着者所在企业的精神内涵。对企业服装的认识,我们首先应明确企业服装不仅仅是职业服装,和职业服装相似,企业服装也表现出功用性和审美性两大基本性质,但它更侧重于揭示特定企业本身的外观与内涵。可以说,企业服装是企业的一种标志,一种象征。因此,在企业服装的设计中,我们必须从企业特性出发,考虑服装的款式、材料和色彩,使之能和企业的整个 CI 形象协调起来,溶为一体。首先,款式的选择一定要从职业性质出发,服装须合体而适于实际工作,工作的实用性是第一位的。很难想象食品厂的工人西装革履打着领带在生产线上操作,同样高级文员身着牛仔 T 恤办公也是不合适的,在满足实用性的条件上
In corporate identity systems, corporate apparel is undoubtedly an important part of the company’s external image. Its design not only requires the ability to reflect the quality of the wearer’s personal appearance, but also requires that it reflect the spirit of the wearer’s company. For the recognition of business clothes, we should first clarify that business clothes are not only professional clothes, but also similar to professional clothes. Business clothes also show two basic properties: utility and aesthetics, but it focuses more on revealing the appearance of specific businesses. Connotation. It can be said that corporate clothing is a symbol of a company, a symbol. Therefore, in the design of corporate clothes, we must proceed from the characteristics of the company and consider the style, materials, and colors of the garments so that they can be coordinated with the entire CI image of the company. First of all, the choice of style must be based on the nature of the job. Apparel should fit well and be suitable for practical work. The practicality of work is first. It is hard to imagine that workers in food factories will wear suits and tie on the production line. It is not appropriate for senior clerks to work in denim T-shirts, and they will meet practical requirements.