高职院校在文化建设中不断融入企业文化,对于高职院校实现培养目标,树立品牌形象,提升核心竞争等都有着十分重要的现实意义。建设校企文化融合的富有特色的高职文化,必须主动对接企业文化,有效整合企业文化,积极引领企业文化。 Higher vocational colleges continue to integrate into the corporate culture in the cultural construction, which is of great practical significance for higher vocational colleges to achieve the goal of training, establish the brand image and enhance the core competition. The construction of a college-enterprise culture with distinctive vocational culture, we must take the initiative to connect the corporate culture, effective integration of corporate culture, and actively lead the corporate culture.