人们常常用一个人的消费来区分他们所处的阶层,这使得很多的消费者喜欢追寻那些符号化的品牌,以向身边的朋友来展示自己紧跟时尚的步伐,这是中国消费者时尚心理的典型特征,时尚的内涵究竟是什么不重要,关键是自己是不是真的能够消费得起这样的时尚,或者说自己是否挤身于某一个时尚的阶层。这种阶层符号的出现来自于中国经济的增长以及一部分先富起来的群体,富裕群体对于中国消费者具有强大的示范的效应,因此,越来越多的品牌开始盯着这部分中国新富群体。国际的一些时尚的奢侈品品牌通过各种品牌手段,使得大家对于一些符号产生着无穷的向往。 People often use a person’s consumption to distinguish between the class they are in, which makes many consumers like to pursue those symbolic brand to friends around to show their follow the trend of fashion, which is the Chinese consumer fashion psychology The typical characteristics of the fashion connotation what is not important, the key is whether you really can afford to afford such a fashion, or whether they are in a particular fashion class. The emergence of such a class symbol comes from the growth of China’s economy and a part of the first-to-be-prosperous groups. The affluent groups have a powerful demonstration effect on Chinese consumers. As a result, more and more brands are beginning to stare at this part of China’s newly rich population. Some of the international fashion luxury brands through a variety of brand means, so that everyone for a number of signs have an endless yearning.