所谓谈话场,就是将谈话节目中主持人、嘉宾、观众的谈话现场和谈话环境看成一个各种信息多向流动,不同思想相互碰撞的场。(1)营造良好高效的谈话场有利于化解录制现场的紧张气氛,激发谈话嘉宾的倾诉欲望,使谈话话题深入,并最终加强电视观众的带入程度,满足观众的观看乐趣。谈话场是由谈话主体(主持人、嘉宾、观众)、谈话环境及谈话内容构成。作为谈话的引导者和组织者的主持人无疑是谈话场最重要的构成要素。内蒙古卫视2012年开播的《马兰花开》是一档定位为“年代明星情感类”的电视访谈节目。该节目从开播至今 The so-called conversation field means that the talk scene and the talking environment of the host, guest and audience in the talk show are regarded as a field where different kinds of information flow in a multi-way manner and different thoughts collide with each other. (1) Creating a good and efficient forum is conducive to resolving the tense atmosphere at the recording site, stimulating conversation guests’ desire to talk, deepening conversation topics and ultimately enhancing the participation of television viewers to satisfy audience’s watching pleasure. The forum is composed of the main body of the conversation (moderator, guest, spectator), conversation environment and the content of the conversation. As the leader of the conversation and the host of the organizer, it is undoubtedly the most important component of the conversation field. Inner Mongolia TV launched in 2012, “Malan Flower” is a file positioning as “Star Emotion category ” TV talk show. The show has been launched from now