目前,依托互联网、移动互联网信息传播技术的新媒体正强烈冲击着传统媒体固有的市场,对信息传播领域带来了巨大的影响。在此环境下,邮政企业的品牌宣传、形象宣传、产品宣传等也面临着巨大的挑战,必须因时而变、不断创新。集团公司李国华总经理在全国邮政工作会议上也曾提出,要利用微信、微博、移动客户端等新媒体,统筹做好邮政宣传和品牌推广工作,提升企业品牌形象。新媒体环境下,邮政企业宣传工作也要创新思维、 At present, relying on the Internet, the new media of mobile Internet information dissemination technology is strongly impacting the inherent market of traditional media and has a huge impact on the field of information dissemination. In this environment, the postal enterprises also face great challenges in brand promotion, image promotion, product promotion, etc., and must change from time to time and innovate continuously. At the national postal work conference, the general manager of the group company Li Guohua also proposed that we should make good use of the new media such as WeChat, Weibo and mobile clients to do a good job in postal promotion and brand promotion and enhance the corporate brand image. Under the new media environment, the propaganda work of postal enterprises also needs innovative thinking,