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最近几年,我国移动通信市场发生了明显变化,其营销渠道的控制与管理中存在着诸多问题,本文主要分析了中国移动运营商如何建设完善的营销体系,以不断提高其控制与管理水平。
In recent years, China’s mobile communications market has undergone significant changes. There are many problems in the control and management of its marketing channels. This article mainly analyzes how to build a sound marketing system for China’s mobile operators to constantly improve their control and management.