伴随着旅游业的快速发展,旅游者对旅游的需求以及旅游自身的形式越来越呈现出多样化特征。以节事活动为旅游吸引物,展现旅游目的地特色与风貌的旅游形式受到大众的广泛关注。本文以河南省固始县为案例地,针对其一年一度开展的“唐人故里,闽台祖地”中原(固始)根亲文化节,探索创新文化类旅游节事活动开发思路。 With the rapid development of the tourism industry, the demand of tourists for tourism and the form of tourism itself are becoming more and more diversified. To festival activities as a tourist attraction, to show the characteristics of tourist destinations and style of tourism by the public widespread concern. This paper takes Gushi County, Henan Province as a case study, and explores the development ideas of innovative cultural tourism festival activities for its annual hometown of Tang people, ancestral land of Fujian and Taiwan, and the root pro-Cultural Festival of Central China (Gushi).