1992年,中国政府正式允许外资介入国内商业领域。沃尔马是第一批取得在中国经营连锁超市资格的国外零售商之一。目前,它在中国的投资已经超过一亿多美元,每家分店的年营业额基本保持在两亿美元。截至今年,它已经在中国7个城市开设了18家连锁超市,明年沃尔马将选择天津开设其在中国的第19家连锁分店。 下文是写美国沃尔马公司将在日本零售业的经营策略及扩张战略,这也许能给中国的企业,特别是将与之合作的企业,有所启思。 In 1992, the Chinese government officially allowed foreign investment in the domestic commercial sector. Wal-Mart is one of the first foreign retailers to qualify for a supermarket chain in China. At present, it has invested over 100 million U.S. dollars in China and the annual turnover of each branch office has basically remained at 200 million U.S. dollars. As of this year, it has opened 18 supermarket chains in seven Chinese cities and next year Wal-Mart will choose Tianjin to open its 19th chain store in China. The following is a description of Wal-Mart’s business strategy and expansion strategy to be adopted by the Japanese retail industry. This may give some inspiration to Chinese enterprises, especially those that will cooperate with them.