现在对餐饮行业来说,同质化的竞争日趋严重,经营理念的差异化显得尤为重要。所谓差异化就是生产者向市场提供有独特利益,并取得竞争优势产品的过程及结果,其涵盖的内容包括营销策略、产品以及市场定位等。差异化营销的本质是营销创新,是用一种人无我有、人有我优的策略来运作市场的营销方式。差异化营销既是与众不同的,也是独树一帜的,是建立在充分研究竞争对手,细分目标市场的基础上的,需要我们对营销各个环节中的各种元素进行解构,并在此基础上找准自己的定位,确立自己的核心竞争优势。与竞争者之间保 Now for the catering industry, the homogenization of the competition is becoming more serious, the difference of business philosophy is particularly important. The so-called difference is the producer to provide unique benefits to the market, and obtain the competitive advantage of the product process and results, covering the content, including marketing strategies, products and market positioning. Differentiated marketing is the essence of marketing innovation, is a kind of people without me, people have my excellent strategy to operate the marketing of the market. Differentiated marketing is both unique and unique, is based on the full study of competitors, subdivision of the target market based on the various elements of marketing we need to deconstruction, and on this basis to find Positioning their own, establish their own core competitive advantage. Paul and competitors