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一直以来,掌上电脑在行业中的应用都是雷声大,雨点小,很少看到真正哪个企业将掌上电脑作为生产力工具进行实际应用。但自从记者获悉,拜尔医药(中国)公司订购了2000套Jornada 720发给每一个医药销售代表,利用这一工具帮助他们实施CRM(客户关系管理)。引人注目的是,Jornada 720作为掌上电脑中的高端产品,其售价达到了10000余元,甚至超过了一些低端的笔记本电脑。那么,拜尔医药为什么会选择掌上电脑而不是功能更强大的笔记本电脑来实施自己的CRM系统呢? 为拜尔公司销售部和市场部提供全套的CRM解决方案的灯卓公司(Dendrite)的Richard Pan是这样解释的:从大环境来看,由于市场竞争激烈,国内的合资医药公司在80年代末90年代初已经逐渐以产品为导向的
All along, Pocket PC applications in the industry are thunder, rain is small, rarely see the real business which will use the Pocket PC as a practical tool for productivity. But since the reporter learned that Bayer Pharma (China) Co., Ltd. ordered 2,000 Jornada 720 issued to each pharmaceutical sales representative, the use of this tool to help them implement CRM (customer relationship management). Strikingly, Jornada 720 as a high-end handheld products, the price reached 10,000 yuan, and even more than some low-end laptops. So why did Bayer choose a handheld instead of a more capable laptop to implement its own CRM system? Dendrite’s Richard, who offers a full range of CRM solutions for Bayer sales and marketing, Pan explained the following: From a large-scale perspective, due to fierce market competition, domestic joint-venture pharmaceutical companies have been gradually product-oriented in the late 1980s and early 1990s