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央视纪录片《舌尖上的中国》自2012年播出后,引发了国内外各界的关注和热议。其成功不仅打造了央视纪录频道的良好品牌和口碑,也传播了中国饮食文化,彰显了中国形象。它的成功,可以说是中国纪录片发展史上一次具有里程碑式意义的大事件。“一夜成名”的背后,凸显了其传播特性,正是在传播动机、传播主题、传播方式等诸多方面的选择上,决定了其走红的可能性。一、传播动机:用美食建构国家形象美国政治学家布丁认为,“国家形象是一个国家
The CCTV documentary ”China on the Tongue“ has aroused the concern and hot discussion from all walks of life both at home and abroad since its release in 2012. Its success not only created a good brand and reputation of CCTV record channel, but also spread the Chinese food culture, highlighting China’s image. Its success can be said to be a landmark event in the history of documentary development in China. Behind ”fame overnight,“ highlights its communication features, precisely in the choice of motivation, theme of communication, mode of transmission and many other aspects, determines the possibility of its popularity. First, the dissemination of motives: building a national image with food American political scientist Pudin believes that ”the national image is a country