电视,作为一种高科技传媒,由于她具有传播迅捷、形象生动、覆盖面广等特点,愈来愈成为亿万群众满足精神文化需求的主渠道。与此相适应,电视文化作为20世纪最奇特而又最普及的文化现象,已引起学者们浓厚的研究兴趣。一、电视文化的大众化电视文化属于大众文化。目前对大众文化 Television, as a high-tech media, has become the main channel for hundreds of millions of people to meet the spiritual and cultural needs due to her rapid communication, vivid images and wide coverage. Corresponding to this, TV culture, as the most peculiar and most popular cultural phenomenon in the 20th century, has aroused great interest of scholars. First, the popularity of television culture Television culture belongs to popular culture. Currently on the mass culture