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消费经济理论是近年来在美国发展而成的一项新的理论。本文总结借鉴了一些最新理论成果,主要对行为经济学和消费行为之间的关联进行了分析和相关的探讨并从行为经济学的角度对我国消费者的特点及行为进行初步分析。
The theory of consumer economy is a new theory developed in the United States in recent years. This paper summarizes some of the latest theoretical achievements, mainly analyzes and correlates the relationship between behavioral economics and consumer behavior and conducts a preliminary analysis of the characteristics and behaviors of Chinese consumers from the perspective of behavioral economics.