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近年来,随着私人购车比重的进一步加大,我国汽车消费已从原来的卖方市场变成了买方市场。特别是WTO脚步的日益临近,国内外的汽车商们从来没有像现在这样关心中国的汽车消费者:缩短车型换代时间、引进高技术装备、增加选装配备、不间断地进行技术改造、建立品牌专卖店、扩大售后服务网络等等。一言以蔽之我的眼里只有你! 但汽车商能否让消费者“无法忘记”却不得而知,正因为此,交通世界杂志社早在1998年夏天就开始了汽车满意度调查问卷的设计工作,经过一年多的精心准备,终于
In recent years, with the proportion of private cars to further increase, China’s automobile consumption has changed from the original seller’s market into a buyer’s market. In particular, the pace of the WTO is approaching, domestic and foreign auto makers have never been as concerned about China’s car consumers: to shorten the time to replace the models, the introduction of high-tech equipment, increase optional equipment, uninterrupted technical transformation, the establishment of the brand Store, to expand after-sales service network and so on. In short, my eyes only you! But auto makers can make consumers “can not forget” is not known, because of this, as early as the summer of 1998, Traffic World magazine began a car satisfaction survey The design work, after more than a year of careful preparation, finally