论文部分内容阅读
网络快速发展使得新媒体快速崛起,传媒生态被改变,媒介格局被颠覆。新媒体能够与受众实现真正的双向联系,每个人都可以成为信息发布者进行大众传播,同时受众的主动性明显增加,使信息传播呈现出新的特征。本文主要界定了新媒体环境的内涵,并从受众的地位与角色、传播者中心地位和传播秩序三方面综合分析了新媒体环境下信息传播的主要特征。
The rapid development of the Internet has led to the rapid rise of new media, the change of media ecology and the subversion of media formats. New media can achieve a true two-way relationship with the audience, everyone can become the information dissemination of mass media, at the same time the audience’s initiative increased significantly, so that information dissemination showing new features. This article mainly defines the connotation of the new media environment, and analyzes the main features of the information dissemination in the new media environment from the three aspects of the status and role of the audience, the center of the communicator and the communication order.