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广药王老吉与加多宝的品牌之争早已告一段落,而接下来将是两家更加激烈的营销大战。营销中最需要时间、耐心和资金,也最难以把控的是渠道建设,类似凉茶这样的快消品更是如此。在2012年回合的竞争中,广药之所以处于下风,某种程度上就是因为渠道上的落败。加多宝还在经营“王老吉”时就已经将渠道网络建设得可谓全方位、多层次、宽领域,创造了当时的“王老吉神话”。在交回“王老吉”品牌时,手中仍然掌握着重要的渠道网络资源,因此加
Guangzhou Pharmaceutical Wang Lao Ji and Jia Dobo brand dispute has come to an end, and then there will be two more intense marketing wars. Marketing most need time, patience and funding, but also the most difficult to control the channel construction, such as herbal tea such a consumer product is even more so. In the 2012 round of competition, the reason why Guangzhou Pharmaceutical under disadvantage, in part because of the failure of the channel. JDB is still operating “Wong Lo Kat ” when the channel network construction has been described as all-round, multi-level, wide area, creating the then “Wong Lo Kat”. Return the “Wong Lo Kat” brand, the hands still hold an important channel network resources, so plus