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五月花,隶属于台湾永丰余集团,是台湾第一大生活用纸品牌。自1998年行销大陆,至今已有十余年。每年的五月,五月花都会举行品牌推广月的活动。当2012年的五月花品牌月将要到来的时候,有公关公司跟五月花的高层提出为之拍一部微电影在五月推出,成为2012年品牌活动月的主打推广活动。五月花方面接受了拍摄微电影的提议。眼看着五月即将到来,原本打算拍摄的微电影却因为负责的公关公司迟迟无法提供令客户方满意的脚本而一再延期开机。为了确保品牌推广月推广活动的正常进行,与五月花有着长期合作经验的阳狮中国临危受命。
Mayflower, part of Taiwan’s Yuen Foong Yu Group, is Taiwan’s largest consumer paper brand. Since its marketing in 1998, it has been more than ten years. Each year in May, May Huadu will hold a brand promotion month activities. When the 2012 Mayflower brand month is approaching, a public relations firm and Mayflower executives put forward a micro-movie to be launched in May to become the flagship promotional campaign for the Brand Campaign Month in 2012. Mayflower has accepted the filming of the motion picture. Seeing the upcoming in May, originally intended to shoot the micro-movie but because the responsible public relations firm has been unable to provide satisfactory customer-oriented script repeatedly postponed boot. In order to ensure the normal promotion of the brand promotion month, Yangshu China, which has long-term cooperation experience with Mayflower, is in jeopardy.