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在波兰,你不能为啤酒做广告,因为这样做是非法的。但事实是,这个国家仍被啤酒广告淹没着。在各大城市,街头的啤酒广告牌可谓“三步一岗,五步一哨”,广告牌上大多是搔首弄姿的美女倚靠在一只巨大的啤酒瓶上。几年前波兰议会便通过决议,禁止包括啤酒在内的所有含有酒精的饮料做广告。10月初,议会再次拒绝了酒类广告合法化的建议。为什么酒类广告反而越禁越火爆呢?
In Poland, you can not advertise beer because it is illegal to do so. But the truth is that this country is still overwhelmed by beer ads. In all major cities, beer billboards on the streets can be described as “three steps and five steps,” and most of the beautiful women on billboards rely on a giant beer bottle. A few years ago the Polish parliament passed a resolution banning all alcoholic beverages, including beer. In early October, the Parliament once again rejected the suggestion of legalizing liquor advertisements. Why alcohol ads more ban more hot?