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在《促销》杂志的第三届年度最佳互动营销大赛中,汉堡王的“Simpsonize Me”摘取了“Best in Show”大奖和最佳网站推广奖。这个营销活动是由和汉堡王合作了23年之久的Equity Mar- keting公司策划的。在此之前,它已经策划了与辛普森这个家喻户晓的可爱卡通人物相关的四次营销活动了。“这一次我们要做一件以前没做过的尝试。”要像《辛普森一家》那样,不但能吸引孩子,还要让大人也喜欢。与以往只是为半个小时一集的连续剧做宣传不同的是,这一次他们要推广的是一部完整的电影,而且是这个夏天大家热切企
Burger King’s “Simpsonize Me” won the “Best in Show” award and the Best Web Promotion Award at Promotions Magazine’s 3rd Annual Best Interactive Marketing Competition. This marketing campaign was curated by Equity Marquet, a 23-year-long company with Burger King. Prior to that, it had curated four marketing campaigns related to Simpson, a household name and cute cartoon character. “This time we have to do a try that we have not done before. ” “Like the Simpsons,” it not only appeals to kids but also adults. Different from the series which used to be only a half-hour episode, this time they want to promote a complete movie, and this time everyone is keen to promote