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经营奢侈品的电子商务网站一直受困于难以进行规模拓展,也无法得到国外品牌商的授权,但最近的新来者却打算迎难而上尽管拥有6个部门颁发的8个互联网牌照,但第一视频集团旗下的第一个电子商务子公司——V1品网8月10日才首次上线。CEO夏宗麟告诉记者,V1品网明年计划销售额1亿,“我们必将成为国内第一的奢侈品电商”。这家国企背景的视频企业为何进军奢侈品电商?尤其是恰逢行业“冬天”的时候。
E-commerce sites that run luxury goods have been trapped in the difficulty of scale-up and are not authorized by foreign brands, but recent arrivals are hoping to face difficulties despite having eight Internet licenses from six departments The first video group’s first e-commerce subsidiary - V1 network only on August 10 for the first time on the line. CEO Xia Zonglin told reporters, V1 network next year plans to sell 100 million, “We will certainly become the first luxury electricity supplier ”. Why the state-owned video companies enter the luxury goods business? Especially when the industry “winter ” time.