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当今的市场竞争日益激烈,各个行业都在完善自身的不足在市场中站稳脚跟。而作为我国重要能源性能的电力企业亦是如此,电力企业中有将电力营销服务管理做到精细化,将营销基础加强巩固,在原有的营销服务管理中取其精华去其糟粕,制定出适合电力企业营销服务的精细战略,在同行或者各行业的市场竞争中获得优势,电力企业才能在稳健发展的同时获得更大的前进空间。在本文中,将会总结电力企业营销服务的相关工作经验,对如何将营销服务做到精细化来展开探究。
Today’s increasingly fierce market competition, all industries are improving their own deficiencies in the market a firm foothold. As an important energy performance of China’s power companies as well, the power companies have to do to refine the management of electricity marketing services, the marketing foundation to strengthen consolidation, in the original marketing service management to take its essence to its dregs, to develop a suitable The elaborate strategy of marketing and service in electric power enterprises gains advantages in the market competition among peers or industries, so that electric power enterprises can gain more room for development while maintaining sound development. In this article, we will summarize the relevant work experience of power company marketing services, and explore how to refine marketing services.