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2012年,省级卫视面临着复杂多样的环境,限娱令、限广令等规则频出,对电视媒体的节目生产创新能力、资源笼络能力、广告资源的开发等提出了更高要求,也为更多的卫视提供了突围的可能。从内容输入到结果输出均发生着巨大的变化。资源之争电视剧内容之争。电视剧是收视根基,对剧集的资金投入亦是各家卫视重中之重,优质的内容是稀缺的,卫星频道运用多重手段争取优势的电视剧播出资源,为了增加拿剧的筹码,
In 2012, the provincial satellite TV faces a complex and diverse environment, limited entertainment allowances, restrictions and other rules frequent frequency, the television media program production innovation ability, resources, ability to win, the development of advertising resources put forward higher requirements, also For more TV provides a breakthrough possible. Great changes have taken place from the input of the content to the output of the result. The controversy over the content of television drama content. TV drama is the foundation of the ratings, the funds invested in the series is also the top priority of all TV, the quality of content is scarce, satellite channels use multiple means to win the advantages of the drama broadcast resources, in order to increase the play chips,