“CI”是个引进的词语,是指企业从形式到内涵全面的“包装”。最典型的例子该是“麦当劳”。走遍世界,只要见到那个穿着红黄条纹、宽大服装的马戏团小丑,就知道这是“麦当劳”的标志,而且,它的店堂装修、设施、格调,大到高耸的霓虹灯招牌,小到一块餐巾纸,都让人知道这就是“麦当劳”。当然,这只是它的外 “CI” is an imported term, refers to the enterprise from the form to comprehensive connotation of “packaging.” The most typical example is “McDonald’s.” Traveled the world, as long as you see the circus clown wearing a red, yellow stripes, large clothing, we know that this is a “McDonald’s” sign, and its shop decoration, facilities, style, big to tall neon signs, small A napkin, people know that this is “McDonald’s.” Of course, this is just its outside