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有了支付平台,就会产生资金流,而资金导向的信息流才是他们的终极目标2014年初,腾讯推出了准备已久的微信理财平台——理财通。由此,与财付通、微信支付平台形成了对接。首只产品为华夏基金的财富宝货币型基金,7日年化收益率达到7.394%。首批达成合作的还有汇添富基金、易方达基金、广发基金,未来还将引入其他基金公司及银行、券商、保险企业,旨在打造开放性的金融平台。从腾讯的整体部署来看,理财通的意义将进一步打开移动支付端市场。
With the payment platform, there will be a flow of funds, and capital-oriented information flow is their ultimate goal In early 2014, Tencent launched a long-awaited WeChat financial platform - Wealth Management. As a result, with TenPay, WeChat payment platform formed a docking. The first product is Huaxia Fund Fortune Po currency funds, the 7th annualized yield reached 7.394%. The first batch of cooperation is also Huitianfu Fund, E Fund, GF Fund, the future will also introduce other fund companies and banks, securities companies, insurance companies, designed to create an open financial platform. From the overall deployment of Tencent point of view, the meaning of financial management will further open the mobile payment market.