对于企业而言,营销决策是非常重要的,正确的营销决策可以让企业的营销成效得到很大的提升,使企业的发展得到很大的飞跃,因此,如何将营销理论应用到实践当中,是很多企业决策者高度重视的问题。本文首先对营销工程的概念进行了阐述,然后对营销工程在企业中的运用进行了分析,最后对营销工程的发展前景进行了展望。 For enterprises, marketing decision-making is very important, the correct marketing decision-making can greatly improve the marketing effectiveness of the enterprise, so that the development of the enterprise has been greatly leapfrogged, so how to apply marketing theory into practice is Many business decision-makers attach great importance to the issue. This article first elaborates the concept of marketing engineering, then analyzes the application of marketing engineering in the enterprise, and finally prospects the development prospect of marketing engineering.