论文部分内容阅读
对于植入式广告,蒙牛很早就认识到,这可能是唤起消费者品牌记忆和增加亲近感的最有效的途径。品牌渗透于生活,这是植入式广告存在的现实基础。并且植入广告取得成功的大前提是与被植入环境的高度契合。
For implantable advertising, Mengniu realized long ago that this may be the most effective way to arouse the memory of the consumer brand and increase the sense of intimacy. Brand penetration in life, this is the reality of implantable advertising based. And the premise of success in implanting ads is that they fit well with the environment in which they are implanted.