一、问题的提出近一段时间来,浙江省相当部分农产品再度出现“卖难”现象,除粮食、生猪外,主要有兔毛、茶叶、毛竹、食用菌、黄桃等。目前,全省供销系统茶叶、兔毛等主要出口农产品的库存都超出正常库存水平,占用资金数额巨大。对农产品“卖难”,有关部门主要有两种观点,其一,认为“卖难”的根源在于渠道单一、流通不畅,解决问题的关键在于进一步“敞开搞活”;其二,认为“难卖”现象的产生 First, the issue raised Recently, a considerable number of agricultural products in Zhejiang Province again appeared “selling difficulties” phenomenon, in addition to food, pigs, mainly rabbit hair, tea, bamboo, edible mushrooms, yellow peach and so on. At present, the province’s supply and marketing system, tea, rabbit hair and other major export agricultural product inventory exceeds the normal inventory level, taking up huge amounts of funds. Regarding agricultural products “selling difficulties”, the relevant departments mainly have two views. First, the root cause of “selling difficulties” is that the channels are single and the circulation is not smooth. The key to solving the problems lies in further “opening up and invigorating”; secondly, it is considered “difficult”. The phenomenon of selling