明星代言一直是广告界非常普遍的行销策略,因为明星或艺人的知名度与影响力,直接刺激消费者对于产品的信赖度,促进产品的销售与口碑。从汽车、房产,到化妆品、日用品、清洁剂……这么琳琅满目的代言广告,真的能达到最大的效益 Celebrity endorsements have always been a very common marketing strategy in the advertising industry because the celebrity or artist’s popularity and influence directly stimulate consumers’ trust in the product and promote the sales and reputation of the product. From cars, real estate, cosmetics, daily necessities, cleaning agents ... so an array of endorsements ads, can really achieve the greatest benefits