随着社会的进步,人们思想意识的多样化,其背后文化影响是重要的。电视现已成为人们生活中的重要组成部分,是文化传播与文化学习的重要途径。因此,基于文化认同视角下的电视节目创新成为必然,也是其重要研究课题。电视节目创新的导向是文化自觉,建立民族文化认同对社会文化建设具有重要作用。 With the progress of society, the diversity of people’s ideology, the cultural influence behind it is important. Television has now become an important part of people’s lives and an important way of cultural communication and cultural learning. Therefore, the innovation of television programs based on the perspective of cultural identity has become an inevitable issue and also an important research topic. The orientation of TV program innovation is cultural self-awareness. The establishment of national cultural identity plays an important role in social and cultural construction.