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淡季营销是经常被经销商遗忘的角落,加强厂商关系, 提高淡季市场的免疫力已成为诸多企业共同关注的话题。 销售淡季,厂商的关系非常微妙,经常会出现几种现象: 经销商痛斥厂家过河拆桥、兔死狗烹。企业控说经销商见利 忘义、不念旧情。矛盾激化的结果只能是“各走阳关道”。那 么作为企业的营销人员,现在最重要的是:怎样给“爱情”加 点“浪漫”,促使”谈婚论嫁”,实现厂商真正联姻呢。
Off-season marketing is often forgotten corner of the dealer to strengthen the relationship between manufacturers and improve immunity off-season market has become a topic of concern to many companies. Sales off-season, the relationship between manufacturers is very delicate, often there are several phenomena: Dealers denounced manufacturers across the bridge, rabbit dead dog cooking. Controlled dealers say profits, do not read old love. The result of the intensification of contradictions can only be “take the Yang Guan Road.” So as a corporate marketing staff, the most important thing now is: how to “love” plus a little “romantic”, prompting “married talk of marriage” to realize the true marriage of manufacturers do.