民族节庆旅游以独特的文化魅力、极强的趣味性、体验性和参与性,吸引了大量游客并得到了普遍认同,成为了近年来最有亮点的旅游产品。本文以雷山苗年节为研究对象,分析苗年节的发展状况和主要存在问题,提出苗年节旅游品牌化过程中的对策和建议。 Ethnic festival tourism with unique cultural charm, great fun, experiential and participatory, attracting a large number of tourists and has been generally recognized as the most bright spot in recent years, tourism products. In this paper, Leishan Miao Year as the research object, analysis of the development of the Miao Year and the main problems, proposed Miao Day tourism brand strategy and recommendations.