在全球化、多极化的浪潮声中，我国加入了世界贸易组织，我国的文化与政治、经济一样，同样存在机遇与挑战，不可避免地存在着与外来文化的冲突。西方发达国家凭借先进技术手段和雄厚的经济实力，通过卫星、光纤网络、互联网、广播、电视、电影、音像制品、报刊和出版物等传播 In the wave of globalization and multipolarity, China has joined the World Trade Organization. Like China’s culture and politics, there are also opportunities and challenges in our culture. There are inevitably conflicts with foreign cultures. Western developed countries, with their advanced technological means and abundant economic strength, disseminate them through satellites, fiber-optic networks, the Internet, radio, television, movies, audio-visual products, newspapers and publications