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社会和经济的发展为企业营销创造了众多有利的条件,在这样的情况之下,传统的企业营销模式已经不能满足当下企业营销的各方面发展要求。因此,相关工作人员就必须充分的考虑现阶段企业营销发展过程当中的实际情况,然后充分结合经济发展和市场发展的需求,有目的性的对传统的营销模式和营销方法进行一系列的优化创新。除此之外,还要不断地探索企业营销的全新途径,以便于为企业的全面发展创造更多的经济基础。据此,首先分析了新时期企业营销过程当中存在的主要问题,然后进一步的分析了新时期企业营销问题的有效解决对策,希望能对新时期企业营销的相关研究有所助益。
Social and economic development has created many favorable conditions for the marketing of enterprises. Under such circumstances, the traditional marketing model of the enterprises can no longer meet the development requirements of all aspects of the current corporate marketing. Therefore, the relevant staff must fully consider the current situation of the enterprise marketing process, and then fully integrate the needs of economic development and market development, and purposefully carry out a series of optimization and innovation on traditional marketing modes and marketing methods . In addition, we must continue to explore new ways of marketing, in order to facilitate the all-round development of enterprises to create more economic base. Based on this, the paper analyzes the main problems existing in the marketing process of enterprises in the new era and then analyzes the effective solutions to the marketing problems in the new period. It is hoped that it will be helpful to the research of marketing in the new era.