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北京西部门头沟地区现保存完好的古村落约有40个,形成了一个颇具规模的古村落群,其中,有三个古村已经被命名为国家级历史文化名村。合理开发是实现对京西古村落较好保护的一条可行路径。为此,首先要对当地文化资源进行科学分析,在此基础上,对古村落旅游产品进行整合设计,于多样呈现之中凸显主要特点。同时,要根据对目标受众需求心理的研究,制定有效的品牌传播策略。
There are about 40 well-preserved ancient villages in the Mentougou area in the west of Beijing, forming a large-scale ancient village group. Among them, three ancient villages have been named as state-level historical and cultural villages. Rational development is a feasible way to realize a better protection of ancient villages in west Beijing. To this end, we must first conduct a scientific analysis of local cultural resources, on this basis, the ancient villages of tourism products for integrated design, in a variety of present highlights the main features. At the same time, according to the psychological needs of target audience research, develop effective brand communication strategy.