在新媒体迅速发展的情况下,高效的传播方式、短小精炼的形式、更具冲击力的内容已经成为这个时代文化传播的特征,我们把这个时代称为“微时代”。新媒体作为微时代下信息传播的主要途径,是以数字技术为基础、以互动传播为特点、具有创新形态的媒体。近年来,新媒体已成为微时代下的主流媒介。而大学生由于其接受新鲜事物能力强这一特点,成为使用新媒体的主要群体。不可忽视的是,团 With the rapid development of new media, efficient communication methods, short and refined forms, and more influential content have become the characteristics of cultural communication in this era. We call this era “Micro Age.” As the main way of information dissemination under the micro era, new media is based on digital technology and is characterized by interactive communication and has an innovative form of media. In recent years, the new media has become the mainstream media under the micro era. And college students become the main group to use new media because of their ability to accept new things. Can not be ignored is the group